At first
thought, building your own global media empire from scratch sounds like a
herculean task that would be virtually impossible to do. Surely it would take
millions and millions of dollars in start up costs, not to mention at least a
decade of dedicated work to even begin to scratch the surface, right? Wrong!
In this day and
age it is possible to start and run your own global media empire from your very
own living room! All you need is a small amount of money, creative thinking and
a huge drive. So read on to find out about what real world equivalents I would
emulate if I were looking to build my own personal media empire.
A media empire
is an organization that has a wide reaching audience that it can instantly
communicate to through various forms of communication e.g tv, radio,
newspapers, magazines or the internet.
Examples that
immediately come to mind are News Corporation, Disney, Sony, Facebook and
MySpace.
However, the
two companies I would emulate are TechCrunch and Mashable. While you may not
have heard of these American based companies (yet!), they are both great
examples of using social media to build a rapid audiences and turning the
popularity of their websites into commercial ventures.
Both companies
followed the same simple principles for success: find a platform, identify your
niche, grow an audience, use rich media, build your network, work hard and
think big! (Brown 2011)
References:
Brown,
D 2011, How to Build a Media Empire From
Your Bedroom With Just a Laptop, Danny Brown, Retrieved 29th
July 2012, <http://dannybrown.me/2011/08/29/how-to-build-a-media-empire-from-your-bedroom-with-just-a-laptop/>
TechCrunch
2012, About TechCrunch, TechCrunch,
Retrieved 29th July 2012, <http://techcrunch.com/about/>
As someone who could only concieve of creating a media empire by completely ignoring logic, awarding myself billions of dollars out of nowhere and inventing time travel, I'm genuinely impressed that you came up with a realistic approach and real world examples. Very cool.
ReplyDeleteI agreed with you that in today everyone could build up our own empire media within small amount money and a huge driver. Established a media is easy to do in nowadays. And the examples you use are really great.
ReplyDeleteI enjoyed the simplicity of the writing in this entry. Made it very easy to follow and understand how you would go about starting a media empire. The use of social networks seems to be a major factor these days in gaining a true global voice, possibly due to the instant feedback you receive on any form of communication. I also like the way you stress that you can start it from home and with a little bit of money compete on a global scale. I mean look at how many famous blogs exist that have started with someone on a laptop in their living room or in a coffee shop.
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